Manisha Dewal — Senior UX Researcher specializing in AI, XR, voice and emerging technology, with 8+ years across Meta, Instagram and enterprise products.

I deliver reports. I deliver decisions. I enable teams to make better evidence-based decisions. Repeatedly.

Yrs UX Research

1B+

Users impacted

$10M+

Product value

10+

0→1 product launches

25+

International markets

AI XR Voice Gestures IoT Wearables

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Recent Work

All projects →

Instagram · AI Builder · RAG · AI Evals · 2026

Turning Sales Conversations into Research Signal Using AI

Built net-new research infrastructure.

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Metaverse · XR · Strategic · Generative + Evaluative · 2025

Four Payment Products, One Economy

Direct, measurable impact — ~$5M saved.

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Meta · Mixed Methods · Survey Design · Statistics · 2023

What Does Quality Even Mean Here?

Built a repeatable survey instrument for complex behavioral and motivational constructs.

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Optym · B2B Enterprise · Evaluative · Diary Study · 2020

Building Trust in Automation

Automation-trust principles, pre-ChatGPT era.

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Thoughts

All thoughts →

Framework · AI Evaluation

A UX Researcher's Field Guide to AI Evals — HEART-AI

H: Human intent mapping
E: Experience quality
A: Alignment validation
R: Reliability & trust
T: Temporal dynamics

Jun 2026 · 9 min read

Process · Operating System

Decision-first Research Approach

D: Decision framing
E: Evidence strategy
C: Contextualize
I: Integrate insights
D: Drive change
E: Embed learning

Jul 2026 · 9 min read

Learnings · Marketplaces · AI

What B2B2C Marketplace Research Taught Me About Researching AI

AI isn't a variable — it's a constituency.

Aug 2026 · 7 min read

Essay · Founding Research

If I Were Your Founding Researcher Today

Maturity, not headcount — a 90-day plan for building a company's ability to learn.

Sep 2026 · 6 min read

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