Research as a System
I deliver reports. I deliver decisions. I enable teams to make better evidence-based decisions. Repeatedly.
Behavioral and Cultural Researcher & Strategist

Mapping how identity, aspiration, and AI reshape human behavior — across virtual economies, enterprise systems, and emerging technology.

$3M+
TPV influenced
5+
0→1 product launches
25+
International markets
1B+
Users impacted
AI VR AR Voice Gestures Metaverse
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01 Selected Work · Top 3

Case Studies

All 5 projects →
Meta · Horizon Worlds
2021–2026

Defining the Foundations of a Unified Metaverse Economy

Monetization in virtual worlds isn't a commerce problem. It's an identity, ownership, and ecosystem trust problem. Two years. Twelve studies. $3M TPV.

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identity ownership trust
01
sales signal org insight
02
Meta · Instagram Business
2023–2024

Instagram Ads Sales Feedback AI Tool

The richest signals about what businesses needed were locked inside sales conversations. The challenge wasn't the data — it was getting the right people to trust the system enough to contribute to it.

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Optym · RouteMAX
2018–2021

Building Trust in Automation

They built a single-click automation. 18% tried it. Most never came back. This wasn't a training problem. It was a mental model problem nobody had named yet.

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18% 52%
03
02 Observations & Writing

Signals

All signals →
Future of Work · UXR

The Research Role That AI Can't Replace — But Will Completely Reinvent

The basic functions will be automated. What remains is the judgment work — the ambiguity navigation, the organizational influence, the behavioral strategy that no algorithm can perform.

2025
Published · Optym Blog

How Empathy Changed the Product Conversations in My Team

A simple attempt to have meaningful design conversations led to a change in mind-set and affected the product's decision-making culture.

Nov 2019 · 7 min read
AI-Native Behavior

The Prompt Is Now the Interface — and Nobody Designed It

Users who know how to prompt well receive a fundamentally better product than users who don't. This is the new accessibility problem, and most teams haven't noticed it yet.

2025